LAUNDRY MADE EASY

Tide Pods

When laundry newbies mess up their wash, they tend to lose patience and resort to the dry cleaners. Luckily, Tide's pre-measured dose of detergent in every pod helps make laundry easy.

Print Campaign: ​​​​​​​

Digital:

Trevor "ain't no laws when you're drinking claws" Wallace is a 25 year old comedian who quickly rose to fame on Vine. Now, his short clips are shared across various channels. Through a sponsorship, Wallace will create a comical IGTV video promoting Tide Pod's simplicity while simultaneously poking fun at laundry newbies.