NIKE SAFE
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Problem: Women face many dangerous concerns while running.
Solution: Create a tool that gives runners a fast and inconspicuous way to receive help if in danger.
Case Study Video:
Nike will embed Micro GPS Chips in every sneaker.
Each pair of sneakers will come with a Nike Safe bluetooth bracelet.
To get started, type in the code found on the inside of your sneakers into the Nike Run Club app. Through the Nike Run Club app, the shoe and bracelet will be monitored by our new Nike Safe team of certified dispatchers.
So if in danger, runners can break off their bracelet, and a bluetooth signal will be sent to our Nike Safe team.
The team will quickly notify local authorities with the runner's exact location, based off the signals from their shoe’s GPS tracker.