OPEN ARMS
Albania
Albania is not the country that every experienced traveler is dying to visit. By positioning Albania as the country with open arms, we can add this next vacation spot to their bucket list.
Print Campaign:
Experimental:
Where better to feel a sense of community than at a concert? Combining Albanian singer, Dua Lipa, and CARE organization, Albania will open its arms to people from all over to join in this world concert tour. 100% of the proceeds from the concert will be donated to CARE, a humanitarian charity that helps fight world hunger.
Digital:
Dua Lipa will also take over the “Albania: Country With Open Arms” Instagram page, to give people a behind the scenes look at just how caring the Albanian people are.
OOH:
To influence people to vacation to Albania, we will create advertisements depicting the culture and place them in digital billboards across airports, bus stops, and other places of travel.
