SATISFY THEIR WILD SIDE

Taste of the Wild Pet Food

*Inspired by Tiger King*

Insight: Households pets are all descendants of wild animals.

Big Idea: Pets have instinctive cravings that derive from their native roots.

PRINT CAMPAIGN:

OOH: Lose the squeaky teddy bears, because now Taste of the Wild will partner with PetSmart to create a dog toy line featuring toy replicas of real-life prey.

EXPERIENTIAL: This one's for all of you dog lovers out there who'd rather watch the annual Puppy Bowl than a bunch of dudes tackling each other. Instead of having puppies from different dog breeds running around, Taste of the Wild will place real-life wolf pups in the stadium. As the pups rough play similar to your own dogs, they will be able to enjoy both our Taste of the Wild Puppy food and toy prey line.

EXPERIENTIAL: Not only did we decide to make the lion's zoo exhibit a tad more comfy, but we also added laser pointers for zoo guests to play with the wild cats.

DIGITAL: Taste of the Wild will create a Snapchat lens that recognizes your friendly canine and feline. Watch as the lens visually alters your pets appearance to look like their exotic counterparts. And when they let out a mighty roar, you'll want to satisfy their wild side with our Taste of the Wild Pet Food.

DIGITAL: Our new microsite will help pet owners find the right food for their fur baby, based off their breed’s natural diet.