TINY CLOTHES
Connect4Climate
Brief from D&AD New Blood Competition
Task: In order to help Zoomers live more sustainably, we were asked to help them find the most impactful actions within their local context, that can create meaningful change on a systemic level.
Case Study Video:
Experiential:
During NY Fashion Week, Connect4Climate will create FSC, a pop-up shop featuring the future of sustainable clothing.
But as people enter, all they'll see is...tiny clothes.
To show how if the fashion industry continues to deplete our water supply, we will only have enough water to produce clothes in these miniature sizes.
Digital:
While shopping, people can save water by using Shop4Climate; our new button on the Google Lens app. Just point your phone at a piece of clothing and the lens will find you similar items in nearby thrift stores.